Too many want to compare this to AdBlock, but they are very different things. This is not intended to block ads, and AdBlock is not intended to protect your privacy. This blocks cookies and/or content from being loaded from third-parties if that third party appears to be tracking you on multiple sites. That happens to have the effect of blocking some ads, but it also blocks analytics, Like/Tweet buttons, tracking pixels, etc.

Would be nice to have controls per content-type.