This one is a win-win for both merchants and consumers. It is intrusive, but it is a welcome intrusion. Any shopping app or site will produce some kind of savings, direct, indirect or both. Whenever I am ready to buy, or think I am, I anticipate the little amber square dancing in the corner of my screen telling me how many coupon savings possibilities there are.

I have saved hundreds of dollars in less than a month, and I am talking about discounts in the 20s and 30s. For sites with no coupons, there are points from within Honey that can be used elsewhere. If there is a lower price for the item, Honey lets me know.

Merchants have to love it, because Honey shows up when I am looking at a site that is listed in search results. I am advised of whether the site is a direct participant, meaning instant savings at purchase, or an indirect where Honey gives reward points. Direct participant merchants win, because the significant to substantial discounts make a compelling reason to buy.