Love the ideal of "containing" entities who are trying to expand the perpetuate the legality and, perhaps worse, the public acceptability, of hoovering up and analyzing every single thing that I do on the Internet. If you think for a nanosecond that they wouldn't harvest every single bit of data about us that they can legally harvest, clear your head. And harvest means use. And use is just one fairly short fall to horrible abuse that will be very hard to recover from, if that's even possible. So contain them? Of course, please expand on this capability in the name of the public.